Alyson Stanfield is in the art business and she blogs about it at ArtBizBlog.

Here she encourages artists to become professionals, to write effective artist statements, to display their art, and to sell their work.

Her website displays the work of other artists. Each entry features an artwork and she might use that piece as an example of how to become a successful artist.

For example, her entry on April 21 shows a bright -colored abstract oil painting by Christine Sullivan. It gets the reader’s attention.

She goes on to discuss an invitation that Robert Mapplethorpe used to attract visitors to his first solo exhibition in 1973.

His show was of Polaroids, and his invitation was a hand-printed image from one of his Polaroid originals. It is a piece of art itself.

Stanfield explains how this invitation was effective in wowing people and attracting them to Mapplethorpe’s show.

She goes on to explain how individual artists can take advantage of his example.

I admire Stanfield’s efforts at encouraging artists to stay productive and to make steps toward selling their work. She helps them stay focused on their goals. If their goal is to simply learn the professional side of the art business, she is there. Many of her blog posts feature free workshops on managing your time, writing a bio vs. artist statement, approaching galleries, filing tax forms, pricing artwork.

 

She also offers consulting services if you want one-on-one time with her.

Her blog is bright and easy to navigate. The variety of artworks from a different artist for each posting is eye-catching. She includes paintings everywhere.

She posts new information frequently. Her content is always fresh and very useful. I would like to mirror her professional look in my own website.